YouTube might become the NBA's local TV home for up to 29 teams

- NBA
2d ago2 days ago
Report

https://www.sportsbusinessjournal.com/Articles/2026/08/17/who-could-get-the-nbas-streaming-hub-and-how-much-it-may-cost/

Who could get the NBA&#39;s streaming hub -- and how much it may cost

SportsBusinessJournalWho could get the NBA's streaming hub -- and how much it may cost The NBA media rights deal 2.0 is all about local broadcasts and the cha-ching that could come with it. Sources tell SBJ that the NBA and YouTube remain in advanced talks about a 2027-28 aggregated hub for between 20-to-25 teams — and eventually 29 — for a potential price tag north of $1B. www.sportsbusinessjournal.com

The NBA and YouTube are negotiating a deal on a local streaming hub for next season. It could start with 20 to 25 teams and eventually reach 29.

Putting local games in one app would be nice. But they would still be geofenced, while national games and League Pass stay separate. So we're getting closer to one place to watch basketball. And by one place I mean three places instead of six.

M@Mallfood7 rep

Comments

Newest

12h12 hours ago

We spent a decade killing the cable bundle so every app could slowly rebuild the cable bundle.

9h9 hours ago

29 teams is a funny way to say no one cares about Canada

16h16 hours ago

Cant wait for premium to somehow not include YouTube NBA. The naming will be a fun little scam.

16h16 hours ago

Opening youtube to watch the game and getting the final score spoiled by six reaction thumbnails first. The future is here 😍

19h19 hours ago

If I can pay one reasonable price and actually watch my local team, great. You know that will never happen cause the NBA doesn't make enough then.

1d1 day ago

Youtube chat under a random Tuesday Hornets game is gonna need federal supervision

18h18 hours ago

I need the broadcast crew moderating it live. "Great defensive possession there, and Kevin from Ohio has been arrested for threatening to kill the coach".