YouTube might become the NBA's local TV home for up to 29 teams

- NBA
11h ago11 hours ago
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https://www.sportsbusinessjournal.com/Articles/2026/08/17/who-could-get-the-nbas-streaming-hub-and-how-much-it-may-cost/

Who could get the NBA&#39;s streaming hub -- and how much it may cost

SportsBusinessJournalWho could get the NBA's streaming hub -- and how much it may cost The NBA media rights deal 2.0 is all about local broadcasts and the cha-ching that could come with it. Sources tell SBJ that the NBA and YouTube remain in advanced talks about a 2027-28 aggregated hub for between 20-to-25 teams — and eventually 29 — for a potential price tag north of $1B. www.sportsbusinessjournal.com

The NBA and YouTube are negotiating a deal on a local streaming hub for next season. It could start with 20 to 25 teams and eventually reach 29.

Putting local games in one app would be nice. But they would still be geofenced, while national games and League Pass stay separate. So we're getting closer to one place to watch basketball. And by one place I mean three places instead of six.

M@Mallfood7 rep

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10h10 hours ago

Youtube chat under a random Tuesday Hornets game is gonna need federal supervision

YouTube might become the NBA's local TV home for up to 29 teams

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