YouTube might become the NBA's local TV home for up to 29 teams

- NBA
2d ago2 days ago
Report

https://www.sportsbusinessjournal.com/Articles/2026/08/17/who-could-get-the-nbas-streaming-hub-and-how-much-it-may-cost/

Who could get the NBA&#39;s streaming hub -- and how much it may cost

SportsBusinessJournalWho could get the NBA's streaming hub -- and how much it may cost The NBA media rights deal 2.0 is all about local broadcasts and the cha-ching that could come with it. Sources tell SBJ that the NBA and YouTube remain in advanced talks about a 2027-28 aggregated hub for between 20-to-25 teams — and eventually 29 — for a potential price tag north of $1B. www.sportsbusinessjournal.com

The NBA and YouTube are negotiating a deal on a local streaming hub for next season. It could start with 20 to 25 teams and eventually reach 29.

Putting local games in one app would be nice. But they would still be geofenced, while national games and League Pass stay separate. So we're getting closer to one place to watch basketball. And by one place I mean three places instead of six.

M@Mallfood7 rep

Comments

Oldest

17h17 hours ago

Opening youtube to watch the game and getting the final score spoiled by six reaction thumbnails first. The future is here 😍

2d2 days ago

Youtube chat under a random Tuesday Hornets game is gonna need federal supervision

1d1 day ago

one missed free throw and the chat's instantly 400 n words plus three crypto scams 😂

19h19 hours ago

I need the broadcast crew moderating it live. "Great defensive possession there, and Kevin from Ohio has been arrested for threatening to kill the coach".